Designing a Successful Outbound Call Campaign

A successful outbound call campaign is a powerful weapon to add to your sales arsenal. In today’s world of marketing emails and robocalls, a personalized phone call can be a breath of fresh air.

To ensure that your customers and leads receive calls that are relevant to them, follow these 4 tips.

4 Tips for Designing an Effective Outbound Call Campaign

1) Use an Open Call Script

The success of scripted outbound sales calls can be hit-or-miss. On the one hand, new reps can massively benefit from a script, particularly in terms of following compliance requirements.

On the other hand, overly scripted phone calls can come across as rigid. As such, you can lose the personalized, human touch of a phone call.

The compromise here is to develop an open call script. These kinds of scripts are loosely structured. They provide the agent with pointers rather than lines that they need to rehearse.

Loose scripts ensure that your agents cover all the important points (while remaining compliant) and yet still allow them to build on natural conversations.

2) Collect and Analyze Relevant Call Data

To build an effective call campaign, you need to have a good understanding of your target market. A successful campaign requires extensive research to build a library of data that reps can refer to before making calls.

Data shouldn’t purely focus on industry and location, but should also try to answer these questions:

1. Who am I talking to?
2. Why would they need my product?

3) Employ an Effective Training Program

Training programs help prepare new reps for real-world calls. This will help them remain confident and compliant every step of the way.

Training programs can include the following:

• Call recordings that reps can analyze and critique
• Group role-playing activities to help reps learn to think on their feet
• Lessons on how to identify the key factors comprising a successful call (e.g. tone of voice)

4) Use Key Performance Indicators (KPIs)

KPIs are useful metrics for monitoring sales rep performance. It is important to first identify which KPIs your business wants to place the most emphasis on. Examples of common KPIs include:

• Schedule adherence
• Average handle time
• Conversions rate (number of calls resulting in successful sales)

Make sure that employees learn and understand the importance of these metrics. Teach them how to maximize their KPI scores through the training program.

Finally, use KPIs to identify weak reps who might require further training, as well as strong reps that should be recognized and possibly rewarded to encourage good work!

The Takeaway

Personalized outbound calls, when done right, can be an incredibly effective sales strategy. Be sure to invest time into carefully designing an outbound call campaign strategy to maximize your center’s success.

And, while you focus on training the human side of the campaign, let LumenVox take care of all your automated contact center needs. Request a demo or contact us today so that we can help you maximize your company’s efficiency so that you can focus on spending your time on more important things.